JAMESON WHISKEY SOCIAL: “CATCHMATES”
Roommates steal — leftovers, conditioner, and sometimes Jameson.
So for April Fool’s, we put the fear of God into these thirsty thieves.

PHASE 2: On April 1st, launch the
product and put sip-stealers on notice.

PHASE 3: On April 2nd, reveal the truth.

Making Of

PERSONAL ROLE — Sr. Copywriter

Original concept, copywriting, creative development

FULL TEAM

AGENCY: EVOLUTION BUREAU
CCO: JOHN REID
ACD / DESIGNER: DIANA CHEN
ART DIRECTOR: WILL HAMMACK

RESULTS

ENGAGEMENT RATE
Target: 8% Result: 13.9%

CAMPAIGN REACH
Target: 9.9 MILLION Result: 33 MILLION