JAMESON WHISKEY SOCIAL: SAINT PATRICK’S DAY
Jameson asked us to remind their fans and followers that St. Patty’s Day was coming up.
So we did, by reminding the one friend in every group that needs reminding: The Flake.

PHASE 1: Ask Jameson Fans
to Tag Their Flakey Friends.

PHASE 2: Notify the tagged flakes that
their typical excuses won’t work this year.

John Jameson Musings To
Apply further Flakey FOMO

PHASE 3: Ask Jameson Fans If
Their Flakey Friend Showed Up

PERSONAL ROLE — Sr. Copywriter

Original concept, copywriting, creative development

FULL TEAM

AGENCY: EVOLUTION BUREAU
CCO: JOHN REID
ART DIRECTOR: WILL HAMMACK

RESULTS

ENGAGEMENT RATE
Target: 7% Result: 19.2%

CAMPAIGN REACH
Target: 41 MILLION Result: 54 MILLION