JUSTPOINT
Personal injury law is anything but personal.
The focus is always on a shady lawyer, posing
on a huge billboard, making false promises.
But Justpoint puts the focus on the claimant,
by matching you with the right attorney for
your case. Someone who will not only help
you win, but regain what you’ve lost.
LOGO & BRAND LINE
ANTHEM :30
:15
We casted real victims of personal injury
to humanize personal injury claimants.
JOVANNY
HILLARY
NATHAN
PERSONAL ROLE — Associate Creative Director
Original concept, creative development, creative direction
FULL TEAM
AGENCY: BUTCHERSHOP
VP OF CONTENT: CHRISTINA COOKSEY
DESIGNER: MICHELLE WANG
PRODUCER: MYLES SODERSTROM