WHITE CASTLE SOCIAL: “THE ROYAL WEDDING CONTEST”
We took a sad annual contest with a low budget and low engagement
and turned it into a PR-worthy, regal event with +30K submissions.
White Castle was so happy, they named us their partner agency soon
after the contest concluded.
The announcement drove couples to the contest
site where they can learn more and enter
Social posts kept fans engaged and
served as funny reminders to submit.
Our town crier announced the winning couple via FB Live.
And a few months later, officiated the wedding in Vegas.
PERSONAL ROLE — Sr. Copywriter
Original concept, creative development, creative direction
FULL TEAM
AGENCY: MERKLEY + PARTNERS
CREATIVE DIRECTORS: EDDIE VAN BLOEM, SAKS AFRIDI
ART DIRECTOR: JACQUI BONTKE
PRODUCER: AZI EZEKIAL
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